With approximately 50% of newborns experiencing some form of flat head syndrome, there is a critical need for accessible and convenient solutions. Forma Cranial Care recognized this need and aimed to disrupt the traditional industry by leveraging advanced technologies and enhancing user experience.
Following the pandemic, Singaporean pediatric orthotists collaborated to create an app and brand that bridges the gap between clinics and parents. The goal was to simplify the diagnostic process, allowing parents to monitor their baby’s head shape from home, reducing the need for frequent clinic visits.
