Hyland Multidisciplinary Design Studio

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Hyland (formerly Standard) is a design studio based in Abu Dhabi & Arizona – designing creative strategies, empowering culture, shaping products and brands that put leaders back in the driver seat of their businesses.

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Selected works (5)

All works

Fount Curated Concepts

A concept store and community born in Abu Dhabi, inspired by the world’s best design stores. It’s a place to discover, appreciate, and learn about outstanding design.

AndBounds Custom Insoles

AndBounds uses mobile scanning and 3D printing to create custom insoles accurate to the millimeter, delivering personalized footcare to over 80,000 customers.

The Lookout Nature Supplies

Hyland Studio helped Eric Moore rebrand his nature store, transforming Jay’s Bird Barn into The Lookout. We unified three separate brands to better reflect the store’s purpose and connect with a diverse range of nature enthusiasts.

Forma Cranial Care

Bridging the Gap Between Clinics and Parents to Treat Flat Head Syndrome

HEROI Bags

Heroi Bags: Handmade from upcycled Yugoslav army tent canvas, symbolizing bravery and the joy of making. More than sustainable fashion.

About us

Hyland Studio is a boutique design studio led by Sandrine Bassily and Chase Hinshaw. We are specialized in building strategy-led creative services for clients globally.   We are a response to watching clients hire "the best" and most expensive global design consultancies and getting intern-quality work. With Hyland, you forego the 5th Avenue office and work directly with the partners, and our hand-selected team of superfriends.   Acting at the intersection of brand identity, digital and physical execution, our work spans a wide range of disciplines. From industrial design to conventional print to apps. We offer functional design for people and businesses that are looking for stable long-term solutions. Not the quick fix.

Some our select clients include: Abu Dhabi Media Office, Emirates Foundation, Slash Design Studio, ARM Holding, HUNA Living, Dubai Real Estate Centre, Art Dubai, The Lookout, Office of Strategic Affairs Abu Dhabi, National Multiple Sclerosis Society, AndBounds Foot Care, Paxxy Fetal Monitor Systems, Canyon, Fount Concept Store.
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Our capabilities

Expertise We operate with a wide, yet focused range of focus-areas as strategic-designers.
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Strategic consulting
Naming and business design
Brand identity design
User Experience (UX) design
Digital design & development
Native mobile apps
WebsitesWeb apps and platforms
Editorial design
Packaging design
Wayfinding & signage
VIP gifts & awards
Exhibitions & spaces
Marketing & social media
Photography & videography

Industries We have experience in the following segments, and are always excited to explore new areas:
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Apparel & consumer goods
Arts & culture
Healthcare & medtech
Real estate
Retail & shopping
Governments
Charities & public organizations
Sports and wellness
3D printing
Orthopaedics
Finance and investment

Our disciplines